In commemoration of its 125th anniversary, Coca Cola has enlisted Istanbul-based creative agency Antilop to create the Coca Cola Future Room concept at the santralistanbul – a modern arts and cultural complex in Turkey. The multidisciplinary team of Antilop has transformed santralistanbul’s Galeri 1 into an immersive environment by creating a 90 square meter-sized space that boasts a 270-degree projection system, giving visitors a one-of-a-kind four and a half minute long audio-visual experience. As an alternative means of celebrating the brand’s longstanding history, the interactive exhibition highlights some noteworthy aesthetics and branding that have been part of Coca Cola’s successful worldwide marketing campaigns. An innovator of both consumable goods and technologically advanced initiatives, Coca-Cola has long been a pace-setter within the realm of marketing and creative thinking.
Source: BKRW
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